Foundation Formats — Which Is Right for You?
- Liquid Foundation: The most versatile — sheer to full coverage, matte to dewy. Best applied with a damp beauty sponge or brush for a skin-like finish
- Cushion Foundation: K-beauty format — lightweight liquid in a sponge compact. Natural, radiant finish and convenient touch-ups. Top pick for SG's humid climate
- Powder Foundation: Coverage and oil control simultaneously — best for oily skin; can be drying on dry skin
- Stick Foundation: Cream-to-powder formula for targeted coverage. Works well for combination skin
- Tinted Moisturiser / BB Cream: Sheer, skin-improving coverage with hydration and sometimes SPF — ideal for minimal makeup days
Coverage Guide
- Sheer Coverage: Skin-like finish that evens tone without masking features
- Medium Coverage: Covers most imperfections while maintaining a natural look — the most popular choice for everyday wear
- Full Coverage: Conceals everything — acne, redness, hyperpigmentation. Ideal for special occasions or significant skin concerns
- Buildable Coverage: Starts light and can be layered for more control from natural to full
$40.00 $32.00
$15.00 $12.00
$79.00 $63.20
$35.00 $28.00
$25.00 $20.00
$49.00 $39.20
$20.00 $12.00
$20.00 $16.00
$45.00 $36.00
